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Entrepreneurship in a European PerspectiveEntrepreneurship in a European Perspective
Entrepreneurship in a European Perspective
Autoren: Volkmann, Christine K. / Tokarski, Kim Oliver / Grünhagen, Marc

Entrepreneurship in a European Perspective

Concepts for the Creation and Growth of New Ventures

2010. XXII, 499 pp. with 91 Fig. and 29 Tab. Soft cover
ISBN: 978-3-8349-2067-6

Lehrbuch

With comprehension tests and recommended literature

42,95 €
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Das Buch
One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Target Groups
The book is directed towards students and lecturers of Economics, in particular with a focus on Business Management and Entrepreneurship. Business founders and Corporate Management Professionals in business development and corporate entrepreneurship will find important information as well.
Authors
Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research.
Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences.
Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.
Aus dem Inhalt
Basic Principles of Entrepreneurship
The Entrepreneurial Process, Recognition of Entrepreneurial Opportunities, Innovation
The Business Plan and Formation of the Enterprise
Marketing
Organization and Personnel
Start-up and Growth Financing
Growth and Growth Management
Zielgruppe
The book is directed towards students and lecturers of Economics, in particular with a focus on Business Management and Entrepreneurship. Business founders and Corporate Management Professionals in business development and corporate entrepreneurship will find important information as well.
Autoren | Herausgeber
Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research.
Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences.
Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.
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