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The Berlin Creative IndustriesThe Berlin Creative Industries
The Berlin Creative Industries
Autoren: Puchta, Dieter / Schneider, Friedrich / Haigner, Stefan D. / Wakolbinger, Florian / Jenewein, Stefan

The Berlin Creative Industries

An Empirical Analysis of Future Key Industries

2010. 149 pp. with 8 Fig. and 72 Tab. Soft cover
ISBN: 978-3-8349-2311-0

49,95 €
Lieferbar, versandfertig in 1-2 Werktagen
Das Buch
Creative Industries are the key industries of the 21st century and thus an essential element of dynamic metropolitan regions. In Berlin, one in seven enterprises belongs to the Creative Economy. In total, those enterprises yield a turnover of € 7.4 bn and provide more than 80,000 jobs. The authors give a differentiated overview of various approaches towards the Creative Industries and investigate the specific business models and financing needs. The Creative Industries have a heterogeneous structure and a vast fraction of small or micro enterprises. They require creative financing instruments and interdisciplinary approaches in economic policy.
Aus dem Inhalt
The Notion of Creative Industries; Theory of Creative Industries; An International Overview; The Creative Industries in Detail; Value Added and Employment; Instruments to Foster the Creative Industries
Zielgruppe
Researchers and students in the social and economic sciences
Representatives of entrepreneurs, trade associations and the industries as well as employees in public administration
Autoren | Herausgeber
Prof. Dr. Dieter Puchta is consultant for strategic business development.
Prof. Dr. Friedrich Schneider is Professor of Economics at Johannes Kepler University of Linz.
Dr. Stefan D. Haigner, Mag. Stefan Jenewein und Dr. Florian Wakolbinger are self-employed in applied economic research and lecturers at the Universities of Innsbruck and Linz.
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