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Strategic Retail ManagementStrategic Retail Management
Strategic Retail Management
Autoren: Zentes, Joachim / Morschett, Dirk / Schramm-Klein, Hanna

Strategic Retail Management

Text and International Cases

2nd. Ed. 2012. approx. VIII, 445 pp. Soft cover
ISBN: 978-3-8349-2536-7

Lehrbuch

Retail management in 18 lessons - Each lesson includes key issues and a comprehensive case study

39,95 €
Lieferbar, versandfertig in 1-2 Werktagen
Das Buch
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
Aus dem Inhalt
Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement
Zielgruppe
Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts.
Autoren | Herausgeber
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
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