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Cruise ManagementCruise Management
Cruise Management
Hrsg.: Papathanassis, Alexis / Breitner, Michael H. / Schoen, Cornelia

Cruise Management

Information and Decision Support Systems

2012. XI, 249 pp. with 51 Fig. and 20 Tab. Soft cover
ISBN: 978-3-8349-3272-3

49,95 €
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Das Buch
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Aus dem Inhalt
Cruise Passenger Behaviour & Choices
IT-enabled Employee Scheduling, Cruise Excursions and Complaint Management
Mobile Infotainment on Cruise Ships
Cruise Revenue Management Systems & Onboard Spending
Zielgruppe
Researchers and students in the field of tourism; cruise and tourism professionals.
Autor | Herausgeber
Prof. Dr. Alexis Papathanassis specialises on Cruise Management and e-Tourism at the Bremerhaven University of Applied Sciences. 
Prof. Dr. Michael Breitner leads the Institute of Wirtschaftsinformatik at the Leibniz Universität Hannover (LUH). 
Prof. Dr. Cornelia Schoen specialises on Operations Research and Revenue Management at the GISMA Business School / LUH. 
Dipl.-Ök. Nadine Guhr works as a scientific assistant for the Institute of Wirtschaftsinformatik at the LUH.
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