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Doomed to Internationalization and Modernization of Corporate CultureDoomed to Internationalization and Modernization of Corporate Culture
Doomed to Internationalization and Modernization of Corporate Culture
Autor: Anghel, Ghenadie

Doomed to Internationalization and Modernization of Corporate Culture

The Russian Experience of German Firms

2012. XVI, 261 pp. with 53 Fig. Soft cover
ISBN: 978-3-8349-3497-0

59,95 €
Lieferbar, versandfertig in 1-2 Werktagen
Das Buch
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.
Aus dem Inhalt
Reflexive Economic Globalization
Role of Soft Factors and Intercultural Competence
Corporate Cultural Profile of German Companies
Self-Interrogation of Traditional Values and Practices
Challenges of the Global Information Age
Zielgruppe
Researchers, students and managers in the fields of globalization, international and intercultural management as well as corporate communications; practitioners dealing with German business engagement on the Russian market.
Autor | Herausgeber
After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.
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